SSS for Success: Simplified Social Media Solutions

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Facebook Commerce Option #3: Complete Selling through Facebook

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The next method of f-commerce is Complete Selling through Facebook, where Facebook operates as your company’s store and takes customers through the entire shopping process within the Facebook platform. 

Delta-f-commerce
Image via Mashable.com
Big companies like 1-800-Flowers and Delta (right) have customized shops powered by expensive social commerce provides like 8th Bridge, but smaller companies will want to take advantage of free and low-cost options like Payvment that offers social sharing, analytics, product management, and order processing within your very own Facebook Store right on your Facebook Page.

 

Ever tried selling through Facebook? How did it work out?

Facebook Commerce Option #2: Facebook-Initiated Selling

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The second type of f-commerce that takes place with Facebook is Facebook-Initiated Selling, which pretty much uses one of the tabs of a business’s Facebook page as a “Store” that links to a website that completes the sales transaction.  The popular opinion of folks who specialize in Facebook Marketing says that you should always keep the user within the Facebook site, as users generally hate to leave it. 

Best-Buy-f-commerce
image via Mashable.com
Through Facebook-initiated selling, the idea is that customers start on Facebook (a place where they’re comfortable), and then build trust with the brand (like in the case of Best Buy) through browsing and sharing it with their network, then they’re primed to close the deal on your site.  In this type of Facebook Commerce, you’re essentially using Facebook as a storefront.

 

Had any experience with Facebook-initiated selling? Tell us about it.

Facebook Commerce Option #1: The Facebook-Facilitated On-Site Selling Method

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You can’t just jump onto Facebook, set up a Facebook page, and expect the money to start rolling in.  A large part of the success (or failure) that a small business will face will come down to the investment of time and resources expended into developing relationships and engaging your customers on this particular platform.  The following information will assume that you’ve done the necessary legwork to make Facebook work for you, and as such will show you how you can augment the great relationships you’ve built when it’s time to monetize these connections at your organization.

Chick-Fil-A-F-Commerce exampleThe first type of Facebook commerce is the Facebook-Facilitated On-Site Selling Method.  With this method, a company brings an element of Facebook (usually the Like Box or Button) to their company website through social plugins.  You may have noticed this if you’ve ever been logged into your Facebook account and visited a website like Chick-Fil-A.com.  If you scroll down to the bottom of the website, you’ll see an integrated LIKE button, the number of people on Facebook who liked the brand, as well as a number of the Facebook friends I’m connected to that also clicked the LIKE button.  The idea here, is if you’re on a company’s site, and can see what your friends think about them, you’ll be more inclined to shop there.

What are your thoughts about the future of Facebook for business?