SSS for Success: Simplified Social Media Solutions

Social Media Made Easy

Facebook Commerce Option #1: The Facebook-Facilitated On-Site Selling Method

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You can’t just jump onto Facebook, set up a Facebook page, and expect the money to start rolling in.  A large part of the success (or failure) that a small business will face will come down to the investment of time and resources expended into developing relationships and engaging your customers on this particular platform.  The following information will assume that you’ve done the necessary legwork to make Facebook work for you, and as such will show you how you can augment the great relationships you’ve built when it’s time to monetize these connections at your organization.

Chick-Fil-A-F-Commerce exampleThe first type of Facebook commerce is the Facebook-Facilitated On-Site Selling Method.  With this method, a company brings an element of Facebook (usually the Like Box or Button) to their company website through social plugins.  You may have noticed this if you’ve ever been logged into your Facebook account and visited a website like Chick-Fil-A.com.  If you scroll down to the bottom of the website, you’ll see an integrated LIKE button, the number of people on Facebook who liked the brand, as well as a number of the Facebook friends I’m connected to that also clicked the LIKE button.  The idea here, is if you’re on a company’s site, and can see what your friends think about them, you’ll be more inclined to shop there.

What are your thoughts about the future of Facebook for business?

 

Has e-Commerce Been Replaced with f-Commerce? Exploring Facebook Commerce

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Facebook + CommerceWith a purported 700+ million users, spending upwards of 700 billion minutes per month, with at least 130 friends, in the form of 90 pieces of published content per day, Facebook is now a formidable component of how people spend their time online and via mobile devices.  The relaxed, word-of-mouth social networking site has become a key place for businesses to market their wares and connect with their stakeholders, and it has spawned a new phenomenon that’s been given its own term “f-Commerce” (short for Facebook Commerce).

The actual Facebook + Commerce mission is about “helping commerce partners use Facebook to create social and personalized shopping experiences” by sharing best practices and tools to help businesses increase registration and conversions, drive referral traffic, and deepen user insights on your site.  Over the next few blog posts, I will break down in real terms, the potential that you have as a small business for using Facebook as a sales medium.

Specifically, we’re going to look at the four (4) type of Facebook Commerce that are out there:

  1. The Facebook-Facilitated On-Site Selling Method
  2. Facebook-Initiated Selling
  3. Complete Selling through Facebook
  4. iFrames vs. Facebook Apps

Come back each week as we explore each topic.

Have you tried f-commerce (Facebook Commerce), what’s been your experience?

Interested in Trying Google AdWords?

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Online marketing, Search Engine Marketing, Search Advertising, Internet Marketing, and Pay Per Click (PPC) Advertising are different terms used to describe the activity of using the web to funnel qualified leads to your website.  Though the names may vary, they all have one goal in mind: To attract new customers to your business by connecting you to the ones that are already searching for what you have to offer.

Google AdWords $100 Gift Card OfferGoogle AdWords is the Pay Per Click Advertising program to the most popular search engine in the world that gets over a billion searches a day (yes, that's 1,000,000,000+).  It's fast, easy, and flexible, and you get to decide how much you want to spend, plus the pay-per-click advertising model means that you don't actually have to pay unless someone clicks on your ad!

For a limited time, SSS for Success is offering a $100 Google AdWords Gift Card to New Google AdWords customers, so if you currently have a website and are actively selling products or services online, you may be able to take advantage of a this valuable coupon offer. The following restrictions apply to the use of the Google AdWords Gift Card coupon:

  • Only new AdWords accounts may use the gift card (New = 14 days old or less).
  • You must have a U.S. or Canadian billing address.
  • Limit one (1) coupon per client/business.
  • New accounts must be created and activated by July 15, 2011.

If you'd like to learn more about how Pay Per Click Advertising and Google AdWords can help you promote your small business or non-profit organization, please fill out our Contact Form and schedule an appointment for a PPC Consultation.

Kindra Cotton, Small Business Survival Specialist