Pay per click (PPC) Advertising is an auction-based cost-per-click Internet advertising model used on websites and online platforms, where you pay for an ad when it is clicked. Google AdWords and Facebook Ads are examples of PPC Advertising Programs. With search engines (like Google and Yahoo), advertisers typically bid on keywords or keyword phrases relevant to their target market. With content sites (like Facebook) you are usually charged a fixed price per click rather than use a bidding system, though the price you set can effect how and when your ad is displayed.
Our Pay-Per-Click (PPC) Advertising Consulting uses keyword research and an analysis of your industry’s online marketing trends, to provide you with a PPC campaign with set objectives and a budget designed to help you reduce your online marketing costs and/or maximize your advertising dollars.